Merle Meyer
Grandmaster Flash and the Furious Five – The Message
General Information
The Message (1982)
Artist: Grandmaster Flash and the Furious Five
Band Members: Grandmaster Flash, Melle Mel, Cowboy, Kidd Creole, Mr. Ness aka Scorpio and Rahiem
Composers: Edward Fletcher, Melle Mel, Bobby Robinson
Album: The Message
Distribution: Sugar Hill Records
Artist: Grandmaster Flash and the Furious Five
Band Members: Grandmaster Flash, Melle Mel, Cowboy, Kidd Creole, Mr. Ness aka Scorpio and Rahiem
Composers: Edward Fletcher, Melle Mel, Bobby Robinson
Album: The Message
Distribution: Sugar Hill Records
Introduction
When people talk about hip hop and rap the first
picture popping up in their heads is a masculine, dangerously looking rapper
with a big car and several half-naked women by his side. But the beginnings of
hip hop quite differ from the conception of rap and hip hop from what it is now
in contrast to how this music genre started. This following music video excerpt
will treat the music video to Grandmaster Flash and the Furious Five’s The Message, one of the pioneers of the
roots of hip hop and one of the decisive oeuvres that marks the beginning of
the favorite music genre. This review will treat musical structures, the realization
of the video and relations between lyrics and cinematic depiction.
Origins
Within six minutes the viewer can see the main
character of the group named Grandmaster Flash and his posse named the Furious
Five. “The message” is a song which is supposed to be a wakeup call for all
society members. Hip hop music arouse from DJ’s, or disc jockeys, mixing black
music, meaning jazz, funk, reggae and dub beats. These DJ’s presented their
music on block parties where people heard the music and started to imitate it. Soon
the new music style was diffused extensively. But it was not accepted as
eligible music style in official society, but it got famous more and more
within the ghettos and the streets. Of course Grandmaster Flash was not the
only artist dedicating himself to this new kind of music, another famous group
at that time named The Sugarhill Gang
gained attention by the media. This was the first proof that hip hop, even
though it was a new style of music can be commercialized. “Rapper’s delight”
smoothed the path to mainstream and publicity for hip hop artists.
Reason and aim
Several reasons are responsible for the formation of
this song, which is one of the first well-known hip hop songs in the beginning
of rap and hip hop music. In its beginning, hip hop music had two major
focusses: identity and location. It was used as a way of self-expression and to
show all people where one grew up or how a poor life was like. Hip hop and rap
music should depict “[…] rap’s ghetto stories as real life reflections that
should draw attention to the burning problems of racism and economic
oppression, rather than to questions of obscenity.” (Tricia Rose, “Black
noise”) With entitling the song “The Message” the listener is already prepared
to listen closely to the lyrics. The song treats economic problems, also in
case of maintenance and circumstances, hopelessness, desperation and other
problems the people living in the inner cities. The following paragraph the
lyrics will be briefly explained and analyzed.
Looking at the Lyrics
The song is build up like a typical song is built:
with a recurrent refrain and several strophes. The first strophe is used to
describe the scenery. Within this strophe Grandmaster Flash[1]
does not embellish the situation but uses more colloquial terms and clear
language. In the following he parts in inverted commas are excerpts from the
original lyrics of The Message[2].
(e.g. “[…] people pissin’ on the stairs[…]” or […] junkies on the alley […]”)
Additionally he adds that he was not able to escape the bad situation by
constituting that “[…] a man with a tow truck repossessed […]” his car.
The second strophe is built up similarly. First he
describes the life of a homeless old woman and at the end adds that there was a
girl asking for social security who did not get help but had to search for a
”pimp” because she was not able to “make it on her own”.
What is also remarkable about the lyrics is that the
usage of colloquial terms is quite frequent. This restricts the target group
the song is addressed to, because a lot of slang and colloquial terms. The
third strophe describes the poor situation families are involved in. They watch
too much TV and are menaced by bill collectors and costs. His job badly payed
and he fears that he cannot arrive at his work because of the strike at the
train station. Again he cannot think of a realistic way to escape the
situation.
The fourth strophe is concerned with school education
and the lack of money. He says that even the teacher treats his son like a fool
and that you cannot achieve anything without the right amount of money “in this
land of milk and honey.”
The fifth and last strophe describes the development
from being a child to a grown member of this part of society. Children grow up
innocent and have no influence over where they are born and raised. The worst
part is that these children take drug dealers, panders and criminals as role
models because they have at least achieved to own a few luxury things in life.
So they have an early start as criminals in this surrounding. He describes the
development of these children as fast-living but not long-lasting life, with
“live fast – die young” notion.
When talking about GF’s message one should not forget
to take a closer look to the chorus:
Don’t push me cause I’m close to the
edge
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from going under.
I’m trying not to lose my head
It’s like a jungle sometimes
It makes me wonder how I keep from going under.
This chorus incorporates the forlornness that
dominates the song in which the main character tries to survive in this urban
jungle. It makes him wonder how he keeps from going under meaning that he is
not aware of what keeps him over water to survive in this social environment.
Closing there is to say that the subject matter picked
out as central theme in the lyrics is congruent to the music video’s depiction.
Several lines in the lyrics match to the moving pictures and sounds within the
video itself and therefore they support each other mutually.
Visual Concept
From the beginning on the video starts with pictures
of a suburban city. A lot of traffic and people can be seen. The pictures are
zoomed in and out matching to the rhythm of the song. The camera work is shaky
and it seems as the viewer is directly involved in the video process. This is
helpful for the identification of the viewer with the artists in the video.
Additionally other movements in the video are matching to the rhythm in
general, for example the disappearance of images and the upcoming of a new one.
In terms of music there is to say that the rhythm of the song is held very
simple so that it is easier for the audience to follow the lyrics. Additionally
pictures and sounds support the meaning of words.
The location of the video is not a set stage but
recorded in real streets and places to guarantee authenticity and “being real”. For hip hop artists it
is common to be seen with his (or her) posse. GF’s posse is omnipresent during
the whole video. This phenomenon is still visible with different rappers on
stage, since they have always one person or more on stage at the same time as
support. Showing where one comes from was one big topic of hip hop music in the
starting years. This concept is realized in this particular music video.
Another aspect of the music video is, as already
mentioned before the matching images and sounds to the lyrics. While the images
move fitting to the music’s sound other matching items appear. An example for
this match is for example the line “[…] crazy lady, livin’ in a bag, eatin’
outta garbage pails[…]” is supported by the image of an old lady sitting on the
floor.
Another example is the “broken glass everywhere”
supported with a matching picture and the sound of a glass that breaks. This is
part of the introduction to the scenery and highlights the dirt and waste of
the city.These phenomena appear during the whole video also in form of the tow
truck that takes GF’s car when he tries to escape the situation
The last minute of the music video is designed as an
outro of the video. The gang meets at a street corner when a police car drives
by and arrests the whole gang even though they try to make clear that they did
not do anything that would justify the arrest. The outro is designed as a short
film at the end of the video and gives the final proof of how seriously bad the
circumstances in these ghettos and suburbs is really like.
Conclusion
The video is a realistic depiction of the
circumstances at the beginning of the 80’s in American suburbs and ghettos with
a synchronous depiction of words and moving pictures which helps people to
understand the situation and the circumstances poor people, and partially
foreigners and immigrants of many nationalities have to bear up against. People
who are interested in hip hop, rap and the beginnings of this music genre
definitely have to deal with GF as well as for example The Sugarhill Gang, DJ
Kool Herc, Ice Cube and many others to understand where this music genre comes from,
and how it developed itself to what it is nowadays: a successful, mainstream
and famous genre.